Join ETHCAN Events for a multi-day global celebration of tourism, technology and culture — 24 – 26 September 2026, at Science Museum, Addis Ababa, Ethiopia.
ETHCAN Events is an Ethiopia-based premium events company organizing international conferences, business summits, tourism events and major national celebrations. From the diplomatic capital of Africa, we connect governments, industry leaders, investors and communities through unforgettable, world-standard experiences.
In September 2026, ETHCAN proudly hosts the World Tourism Day 2026 Celebration in Addis Ababa under the global theme “Digital Agenda and Artificial Intelligence to Redesign Tourism” — a landmark gathering placing Ethiopia at the centre of the world's conversation on the digital future of travel.
A journey through the vibrant diversity of Africa — from ancient traditions to contemporary creativity, spanning five regions and countless stories.
Discover the rich flavors of Ethiopia — ancient grains, complex spice blends, communal dining traditions, and the birthplace of coffee itself.
24 – 26 September 2026 · Addis Ababa, Ethiopia — a multi-day national and international programme under the global theme:
“Digital Agenda and Artificial Intelligence to Redesign Tourism”
Ministers, ambassadors and global tourism leaders shaping Africa's digital tourism policy agenda.
The flagship summit exploring how artificial intelligence and smart destinations are redesigning global travel.
Curated deal-rooms connecting investors with hospitality, aviation and destination-development opportunities.
Destinations, hotels, airlines and travel-tech pioneers exhibiting to thousands of trade and public visitors.
Music, cuisine, fashion and heritage showcases celebrating Ethiopia and the entire African continent.
Engaging the global Ethiopian diaspora as investors, ambassadors and co-creators of tourism growth.
Every ETHCAN event is built on five pillars that connect Ethiopia's heritage with the continent's digital future.
Artificial intelligence, digital platforms and smart-destination tools redesigning how the world travels to and within Africa.
Positioning Ethiopia — the Land of Origins — as a leading global destination for culture, nature, adventure and faith tourism.
Unlocking hospitality, aviation and destination-infrastructure investment through high-level forums and matchmaking.
Pan-African cultural programmes celebrating music, cuisine, fashion and the living heritage of 80+ Ethiopian nations.
Engaging the Ethiopian and African diaspora as investors, ambassadors and co-creators of the continent's tourism future.
Three days of summits, exhibitions, ceremonies and cultural celebration across Addis Ababa.
Day 1Official opening with government leaders, UN Tourism representatives, diplomatic corps and cultural performances.
Morning Session: Opening Ceremony & New Year Celebrations
Afternoon Session: Cradle of Mankind Interactive Exhibition
Night Session: The Demera Cultural Night
Day 2Ministers, policymakers and industry leaders shape the digital agenda for African tourism policy.
Morning Session: AI & Smart Destination Forum
Afternoon Session: Tourism Investment & Business Networking Summit
Night Session: Virtual Reality (VR) Landscapes Showcase
Day 3The flagship summit on artificial intelligence, big data and smart destinations redesigning global tourism.
Morning Session: Youth Tech Startup Pitches, Traditional Fashion Expo and culnary tasting
Afternoon Session: Closing Ceremony
World Tourism Day 2026 gathers the full ecosystem of tourism, technology, investment and culture — from heads of institutions to young innovators.
World Tourism Day 2026 is delivered with national institutions, global brands and the champions of Ethiopian tourism.
Position your brand before thousands of global delegates, ministers, investors and media at Africa's premier tourism celebration.
Request Partnership DeckETHCAN Events offers tailored sponsorship packages for organizations looking to align with Africa's premier tourism celebration. Partner with us to showcase your brand to 300,000+ attendees, 15,000+ delegates, and global media across 60+ countries.
A glimpse of the energy, colour and connection ETHCAN brings to every stage.
Choose how you want to participate. All submissions go directly to the ETHCAN Events team.
Submissions are sent securely via FormSubmit to ethcanevents@gmail.com
